Why PPC is still necessary when you've got good SEO and rank qutie high on organic searches? Could anyone give me some detailed answers to this please?
Answer:
For Some business every visit is valuable and conversion is very important. There is no gurentee that we will get a click if we are in top of organic result for a keyword. A buyer may click sponsor listing or click a result next than you
Case:1 Consider Example For a Keyword "best used cars california" here search volume is less for this keyword. Consider it will be 50/Month. Here out of 50 atleast 20 people may actually looking to buy used cars. So if we are in Top of Organic Search Result for this Keyword there will possibility of targeted 30-35 visits to our website. so their will be minimum 2 sales at the End.
Case:2 For keyword "best used cars california" cost per click is very less.So if we do PPC too for this keyword along with SEO there will be 40-45 total targetd visits we may get. so their will be minimum 3-4 sales at the End.. So in this way we can increase our sales with combination of SEO and PPC.
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