Official Google Webmaster Central Blog: Five common SEO mistakes (and six good ideas!)

Official Google Webmaster Central Blog: Five common SEO mistakes (and six good ideas!): Webmaster Level: Beginner to Intermediate To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO...

SEO and PPC Combination for High ROI

Question:

Why PPC is still necessary when you've got good SEO and rank qutie high on organic searches? Could anyone give me some detailed answers to this please?

Answer:

For Some business every visit is valuable and conversion is very important. There is no gurentee that we will get a click if we are in top of organic result for a keyword. A buyer may click sponsor listing or click a result next than you

Case:1 Consider Example For a Keyword "best used cars california" here search volume is less for this keyword. Consider it will be 50/Month. Here out of 50 atleast 20 people may actually looking to buy used cars. So if we are in Top of Organic Search Result for this Keyword there will possibility of targeted 30-35 visits to our website. so their will be minimum 2 sales at the End.

Case:2 For keyword "best used cars california" cost per click is very less.So if we do PPC too for this keyword along with SEO there will be 40-45 total targetd visits we may get. so their will be minimum 3-4 sales at the End.. So in this way we can increase our sales with combination of SEO and PPC.

Types of Search Engines

Let us look at types of search engines.

Mainly we can mention following 5 types of Search engines

1. Crawler Based Search Engines

2. Directories

3. Hybrid Search Engines

4. Meta Search Engines

5. Vertical Search Engines

1. Crawler Based Search Engines

This type of search engines uses automated programs called crawler/bots/robots/spiders to analysis and categorize web pages.

A crawler will find a web page, download it and analyse the information on that page. This is a endless process.

So in Crawler based search engines always search the web for new pages and keep update their database with these new or altered pages.

Example for Crawler Based Search Engines are Google, Bing, Ask etc.

2. Directories

Here you can see different web site links in categorized manner. You can see different categories like Arts, Business, Health, Sports etc and under that different sub categories too. So People can submit web pages manually for Appropriate category/sub category. A human editor review it and approve the listings(Now a days some directories use automated tools to instant approval)

Example- dmoz

3. Hybrid Search Engines

This type of search engines use both crawler results and directoy results. Google and Yahoo are Example for this. Nowadays Most of search engines converting as hybrid search engines.

4. Meta Search Engines

In this type of search engines they display results from all other search engines. Dogpile is one example for Meta Search Engines.

5. Vertical Search Engines

This type of search engines developed to serve for some niche areas

Example- Google News, You Tube etc.

If You have any doubts connect with me at sathyashankara86@gmail.com

History of Search Engines

What is a Search Engine ?

Search Engine is a program which shows you web page links related to your search query.

Now a Days we can't imagine web without search engines. This powerful tool made our search easy and safe.

People use search engines to collect relevant information. When user enter some query in search box search engines search relevant links in their database and send it to user within some fraction of seconds.

So let us look at some brief history of search engines

Which is the first Internet Search Engine ?

Archie is considered as first internet search engine. It was created in 1990 by Alan Emtage, Bill Heelan and J. Peter Deutsch, computer science students at McGill University in Montreal.(But this search engine is not friendly as current popular search engines)

Then later in 1994 April, Brian Pinkerton created first Web search engine to provide full text search at University of Washington called WebCrawler

Then in 1995 Yahoo Launched as Directory(without own websearch capability, It launched Yahoo search with it's own web capability at 2004)

In 1998 Google and MSN(Bing) search engines are launched.

(Note- There are many number of search engines in web.Some of them are active and some of them are become inactive. I mentioned only few important popular search engines you can Check more here.

http://en.wikipedia.org/wiki/Web_search_engine#History

SEO Expert Pune-Sathyashankara

• Working in Internet marketing field since last 3.5+years.

• Specialist in Website Promotion.

• Worked on 50+ Global and Local Clients websites

• Expert in Implementing SEO and SMO Campaign to Revenue generation, Business lead generation, Targeted Traffic generation, Product Selling etc.

• Managed roles like Sr.SEO, SEO Team Lead, SEO Specialist.

• Currently working for one of the reputed company in Pune

If you have any quires or concerns, please feel free to contact me on sathyashankara86@gmail.com